Reclam\u0103 publicitar\u0103 de mici dimensiuni (10 \u00d7 14 cm), din perioada interbelic\u0103, realizat\u0103 din tabl\u0103 emailat\u0103 \u0219i emis\u0103 de societatea \u201eGenerala\u201d, \u00eenfiin\u021bat\u0103 \u00een anul 1897, la Br\u0103ila, cu sprijinul b\u0103ncii Marmorosch Blank & Co. \u0219i al prestigioasei companii italiene Assicurazioni Generali din Trieste.<\/p>\n
Specializat\u0103 ini\u021bial \u00een asigur\u0103ri maritime, \u00eendeosebi pentru transportul cerealelor pe Dun\u0103re \u0219i Marea Neagr\u0103, societatea s-a dezvoltat rapid, transfer\u00e2ndu-\u0219i sediul la Bucure\u0219ti \u0219i extinz\u00e2ndu-\u0219i activitatea \u00een domeniul asigur\u0103rilor de via\u021b\u0103, de bunuri \u0219i al serviciilor urbane. Primul s\u0103u pre\u0219edinte a fost Alexandru Marghiloman, personalitate politic\u0103 de prim rang \u0219i influent om de afaceri.<\/p>\n
Panoul, sobru \u0219i elegant prin simplitatea sa, reflect\u0103 caracterul solid \u0219i interna\u021bional al institu\u021biei, \u00eentr-o epoc\u0103 \u00een care alian\u021ba dintre capitalul autohton \u0219i cel str\u0103in contribuia activ la modernizarea economiei rom\u00e2ne\u0219ti.<\/p>\n
Aceast\u0103 pies\u0103 discret\u0103 de\u021bine o important\u0103 valoare documentar\u0103 pentru istoria institu\u021biilor financiare rom\u00e2ne\u0219ti \u0219i ilustreaz\u0103 modul \u00een care \u00eencrederea \u00een serviciile de asigurare era construit\u0103 \u0219i transmis\u0103 prin intermediul limbajului vizual publicitar al perioadei interbelice.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reclam\u0103 publicitar\u0103 de mici dimensiuni (10 \u00d7 14 cm), din perioada interbelic\u0103, realizat\u0103 din tabl\u0103 emailat\u0103 \u0219i emis\u0103 de societatea \u201eGenerala\u201d, \u00eenfiin\u021bat\u0103 \u00een anul 1897, la Br\u0103ila, cu sprijinul b\u0103ncii Marmorosch Blank & Co. \u0219i al prestigioasei companii italiene Assicurazioni Generali din Trieste.<\/p>\n","protected":false},"featured_media":4253,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-508","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4253"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=508"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=508"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=508"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}