Spectaculos panou publicitar din perioada interbelic\u0103, realizat din tabl\u0103 emailat\u0103, cu dimensiunile de 49,5 \u00d7 34 cm, dedicat renumitului preparat aromatic cu efecte tonice \u0219i antiinflamatoare, comercializat sub marca \u201eDiana Franzbranntwein\u201d.<\/p>\n
Importat din Austria la sf\u00e2r\u0219itul secolului al XIX-lea \u0219i adaptat ulterior pentru pia\u021ba rom\u00e2neasc\u0103 de c\u0103tre Casa Fra\u021bii Mecher din Timi\u0219oara, produsul s-a bucurat de un succes r\u0103sun\u0103tor, fiind brevetat \u0219i recomandat pentru nevralgii, r\u0103celi, dureri musculare \u0219i grip\u0103.<\/p>\n
Panoul se remarc\u0103 printr-o palet\u0103 cromatic\u0103 vie, o tipografie expresiv\u0103 \u0219i inscrip\u021bii de mari dimensiuni, care eviden\u021biaz\u0103 eficacitatea atribuit\u0103 produsului \u0219i prestigiul acestuia, consolidat prin men\u021biunea \u201eFurnizor al Cur\u021bii Regale a Rom\u00e2niei\u201d.<\/p>\n
\u00cenregistrarea sa oficial\u0103 \u00een beneficiul Fondului Na\u021bional al Avia\u021biei, prin intermediul timbrului \u201eMAM\u201d, \u00eenscrie aceast\u0103 reclam\u0103 \u00eentr-un dublu circuit, deopotriv\u0103 economic \u0219i simbolic.<\/p>\n
Marca \u201eDiana\u201d \u00eentruchipeaz\u0103 o sintez\u0103 reu\u0219it\u0103 \u00eentre tradi\u021bia farmaceutic\u0103 vienez\u0103, excelen\u021ba industrial\u0103 rom\u00e2neasc\u0103 \u0219i strategiile publicitare moderne.<\/p>\n
Aceast\u0103 pies\u0103 constituie o m\u0103rturie pre\u021bioas\u0103 aflat\u0103 la confluen\u021ba istoriei medicinei populare \u0219i a esteticii artelor aplicate, reprezentative pentru publicitatea emailat\u0103 de epoc\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Spectaculos panou publicitar din perioada interbelic\u0103, realizat din tabl\u0103 emailat\u0103, cu dimensiunile de 49,5 \u00d7 34 cm, dedicat renumitului preparat aromatic cu efecte tonice \u0219i antiinflamatoare, comercializat sub marca \u201eDiana Franzbranntwein\u201d.<\/p>\n","protected":false},"featured_media":4311,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-506","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4311"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=506"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=506"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=506"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}