Reclam\u0103 de pr\u0103v\u0103lie \u2013 Br\u0103ila, anii 1930<\/p>\n
Reclam\u0103 comercial\u0103 de epoc\u0103, dat\u00e2nd din perioada interbelic\u0103, cu dimensiunile de 24 \u00d7 33,5 cm, destinat\u0103 promov\u0103rii o\u021betului \u201ePodgoreanu\u201d, produs \u0219i comercializat de \u00eentreprinderea Costache S. Chiriac din Br\u0103ila.<\/p>\n
Piesa se remarc\u0103 printr-o compozi\u021bie grafic\u0103 spectaculoas\u0103, dominat\u0103 de trei sticle de o\u021bet, reprezentate monumental pe un fundal galben intens, \u00een contrast cu un amplu medalion circular ro\u0219u. Cromatica vie, tipografia expresiv\u0103 \u0219i dispunerea dinamic\u0103 a elementelor publicitare confer\u0103 ansamblului o remarcabil\u0103 for\u021b\u0103 vizual\u0103, caracteristic\u0103 reclamelor comerciale rom\u00e2ne\u0219ti din anii 1930.<\/p>\n
\u00cen partea superioar\u0103 se desf\u0103\u0219oar\u0103 \u00eendemnul \u201e\u00ceNTREBUIN\u021aA\u021aI NUMAI O\u021aETUL PODGOREANU\u201d, completat de mesajul publicitar \u201eFIIND HIGIENIC, EFTIN \u0218I CEL MAI S\u0102N\u0102TOS\u201d. Aceste formul\u0103ri eviden\u021biaz\u0103 principalele argumente comerciale ale epocii: igiena, accesibilitatea \u0219i calitatea alimentar\u0103, prezentate drept garan\u021bii ale \u00eencrederii consumatorilor.<\/p>\n
Cele trei recipiente ilustrate pun \u00een valoare diversitatea produselor comercializate sub aceea\u0219i marc\u0103, printre care o\u021betul concentrat din vin de 9 grade \u0219i o\u021betul natural din vin de 3 grade. Etichetele, minu\u021bios reproduse, includ motive decorative, reprezent\u0103ri vegetale \u0219i imagini figurative, reflect\u00e2nd preocuparea produc\u0103torului pentru construirea unei identit\u0103\u021bi comerciale distincte \u0219i u\u0219or de recunoscut.<\/p>\n
Inscrip\u021biile din partea inferioar\u0103 identific\u0103 \u00eentreprinderea Costache S. Chiriac, cu sediul \u00een Br\u0103ila, strada Sf\u00e2ntul Iosif nr. 1, \u0219i biroul situat pe strada Transilvaniei nr. 36. Aceste informa\u021bii confer\u0103 reclamei o important\u0103 valoare documentar\u0103 pentru istoria comer\u021bului \u0219i a industriei alimentare br\u0103ilene.<\/p>\n
Destinat\u0103 expunerii \u00een pr\u0103v\u0103lii \u0219i spa\u021bii comerciale, reclama ilustreaz\u0103 modul \u00een care produc\u0103torii locali utilizau grafica publicitar\u0103 policrom\u0103 pentru a-\u0219i consolida prestigiul \u0219i pentru a concura pe o pia\u021b\u0103 aflat\u0103 \u00eentr-un proces accelerat de modernizare.<\/p>\n
Prin calitatea compozi\u021biei, intensitatea cromatic\u0103 \u0219i bog\u0103\u021bia detaliilor tipografice, aceast\u0103 pies\u0103 constituie un valoros exemplu al publicit\u0103\u021bii alimentare rom\u00e2ne\u0219ti interbelice, p\u0103str\u00e2nd memoria unei m\u0103rci locale \u0219i a unei epoci \u00een care reclama de pr\u0103v\u0103lie devenea un instrument esen\u021bial al culturii comerciale urbane.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reclam\u0103 de pr\u0103v\u0103lie \u2013 Br\u0103ila, anii 1930<\/p>\n","protected":false},"featured_media":4326,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4246","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4326"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4246"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4246"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4246"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}