Panou publicitar de mici dimensiuni (17 \u00d7 7 cm), realizat \u00een perioada interbelic\u0103 din tabl\u0103 emailat\u0103, destinat promov\u0103rii renumitului produs pentru cur\u0103\u021barea \u0219i lustruirea metalelor \u201eBrasso\u201d, fabricat de compania britanic\u0103 Reckitt & Sons Ltd., Hull & Paris, \u0219i distribuit \u00een Rom\u00e2nia de J. Mecher din Timi\u0219oara.<\/p>\n
Remarcabil prin elegan\u021ba sa discret\u0103, acest panou reprezint\u0103 o pies\u0103 de o raritate excep\u021bional\u0103, fiind considerat singurul exemplar cunoscut p\u00e2n\u0103 \u00een prezent, particularitate care \u00eei confer\u0103 o valoare documentar\u0103 \u0219i colec\u021bionistic\u0103 deosebit\u0103.<\/p>\n
Creat \u00een anul 1905, produsul \u201eBrasso\u201d a dob\u00e2ndit o reputa\u021bie interna\u021bional\u0103 datorit\u0103 eficien\u021bei \u0219i versatilit\u0103\u021bii sale \u00een cur\u0103\u021barea \u0219i \u00eentre\u021binerea suprafe\u021belor metalice.<\/p>\n
Prezen\u021ba acestei reclame \u00een Rom\u00e2nia interbelic\u0103 reflect\u0103 modernizarea treptat\u0103 a vie\u021bii domestice urbane, dar \u0219i rolul strategic de\u021binut de Timi\u0219oara \u00een distribu\u021bia regional\u0103 a produselor industriale occidentale.<\/p>\n
Concep\u021bia grafic\u0103 a panoului, caracterizat\u0103 prin sobrietate, lizibilitate \u0219i func\u021bionalitate, corespunde pe deplin caracterului practic al produsului \u0219i publicului c\u0103ruia \u00eei era destinat: gospod\u0103rii moderne, ateliere tehnice \u0219i \u00eentreprinderi specializate \u00een servicii de \u00eentre\u021binere.<\/p>\n
Aceast\u0103 pies\u0103 \u00eentruchipeaz\u0103 o remarcabil\u0103 sintez\u0103 \u00eentre modernismul industrial \u0219i eficien\u021ba limbajului publicitar utilitar, caracteristic \u00eenceputului de secol XX, constituind totodat\u0103 o m\u0103rturie pre\u021bioas\u0103 a p\u0103trunderii m\u0103rcilor interna\u021bionale \u00een cultura material\u0103 \u0219i comercial\u0103 a Rom\u00e2niei interbelice.<\/p>\n","protected":false},"excerpt":{"rendered":"
Panou publicitar de mici dimensiuni (17 \u00d7 7 cm), realizat \u00een perioada interbelic\u0103 din tabl\u0103 emailat\u0103, destinat promov\u0103rii renumitului produs pentru cur\u0103\u021barea \u0219i lustruirea metalelor \u201eBrasso\u201d, fabricat de compania britanic\u0103 Reckitt & Sons Ltd., Hull & Paris, \u0219i distribuit \u00een Rom\u00e2nia de J. Mecher din Timi\u0219oara.<\/p>\n","protected":false},"featured_media":4325,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4245","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4325"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4245"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4245"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4245"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}