Panou publicitar de mari dimensiuni (53 \u00d7 29 cm), realizat \u00een perioada interbelic\u0103 din metal vopsit \u0219i emailat, apar\u021bin\u00e2nd societ\u0103\u021bii \u201eBaia Ferroemail\u201d, activ\u0103 la Ploie\u0219ti \u00eencep\u00e2nd din anul 1929.<\/p>\n
Compozi\u021bia este dominat\u0103 de figura mitologic\u0103 a lui Hercule, \u00eenso\u021bit\u0103 de sugestivul slogan \u201eBaia complet\u0103 este izvorul puterilor tale\u201d, care exprim\u0103 o viziune modern\u0103 asupra igienei, prezentat\u0103 drept garan\u021bie a vitalit\u0103\u021bii \u0219i a st\u0103rii de bine.<\/p>\n
Beneficiind de o experien\u021b\u0103 de peste 30 de ani \u00een fabricarea echipamentelor sanitare \u0219i a geamurilor turnate mecanic, \u00eentreprinderea \u00ee\u0219i afirm\u0103 prin aceast\u0103 reclam\u0103 statutul de reper important al industriei locale.<\/p>\n
Panoul ilustreaz\u0103 \u00een mod remarcabil \u00eembinarea dintre imaginarul mitologic \u0219i comunicarea comercial\u0103, eviden\u021biind modul \u00een care m\u0103rcile rom\u00e2ne\u0219ti din perioada interbelic\u0103 utilizau referin\u021be culturale pentru a conferi for\u021b\u0103 expresiv\u0103 \u0219i credibilitate produselor tehnice.<\/p>\n
Alegerea personajului mitologic Hercule, simbol universal al for\u021bei \u0219i rezisten\u021bei fizice, transform\u0103 mesajul publicitar \u00eentr-o asociere sugestiv\u0103 \u00eentre igien\u0103, s\u0103n\u0103tate \u0219i vigoare corporal\u0103, valori esen\u021biale ale idealului de via\u021b\u0103 modern\u0103.<\/p>\n
Aceast\u0103 pies\u0103 constituie un exemplu remarcabil al modului \u00een care industria na\u021bional\u0103 \u00ee\u0219i construia un limbaj vizual distinctiv, valorific\u00e2nd simboluri puternice \u0219i conota\u021bii civilizatoare pentru a-\u0219i promova produsele \u0219i pentru a afirma rolul progresului tehnic \u00een modernizarea societ\u0103\u021bii rom\u00e2ne\u0219ti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Panou publicitar de mari dimensiuni (53 \u00d7 29 cm), realizat \u00een perioada interbelic\u0103 din metal vopsit \u0219i emailat, apar\u021bin\u00e2nd societ\u0103\u021bii \u201eBaia Ferroemail\u201d, activ\u0103 la Ploie\u0219ti \u00eencep\u00e2nd din anul 1929.<\/p>\n","protected":false},"featured_media":4321,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4243","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4321"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4243"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4243"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4243"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}