Afi\u0219 publicitar de mari dimensiuni (60 \u00d7 49 cm), realizat \u00een perioada interbelic\u0103 pentru promovarea cremei pentru \u00eenc\u0103l\u021b\u0103minte Guban, produs emblematic al industriei locale din Timi\u0219oara.<\/p>\n
Marca Guban, care avea s\u0103 devin\u0103 \u00een scurt timp sinonim\u0103 cu excelen\u021ba \u00een fabricarea \u00eenc\u0103l\u021b\u0103mintei rom\u00e2ne\u0219ti, \u00ee\u0219i construia \u00eenc\u0103 din anii 1930 o identitate vizual\u0103 coerent\u0103, \u00eentemeiat\u0103 pe o grafic\u0103 modern\u0103 \u0219i pe un mesaj comercial direct.<\/p>\n
Compozi\u021bia, executat\u0103 \u00een litografie color, se remarc\u0103 prin claritatea vizual\u0103 \u0219i echilibrul grafic, eviden\u021biind produsul \u2014 crema pentru \u00eenc\u0103l\u021b\u0103minte \u2014 ca simbol al igienei personale, elegan\u021bei \u0219i modernit\u0103\u021bii.<\/p>\n
De\u0219i autorul desenului r\u0103m\u00e2ne necunoscut, stilul lucr\u0103rii corespunde esteticii publicitare a epocii, \u00een care func\u021bionalitatea se \u00eembina armonios cu o abordare vizual\u0103 atr\u0103g\u0103toare, destinat\u0103 unui public urban \u0219i cultivat.<\/p>\n
Afi\u0219ul ilustreaz\u0103 elocvent modul \u00een care \u00eentreprinderile din marile centre urbane utilizau publicitatea stradal\u0103 pentru promovarea produselor, contribuind astfel la profesionalizarea limbajului publicitar rom\u00e2nesc.<\/p>\n
Culorile vii, p\u0103strate p\u00e2n\u0103 ast\u0103zi, \u0219i dinamismul compozi\u021biei confer\u0103 acestei piese o valoare deosebit\u0103, transform\u00e2nd-o \u00eentr-un obiect de colec\u021bie rar, m\u0103rturie pre\u021bioas\u0103 a culturii consumului din Rom\u00e2nia interbelic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Afi\u0219 publicitar de mari dimensiuni (60 \u00d7 49 cm), realizat \u00een perioada interbelic\u0103 pentru promovarea cremei pentru \u00eenc\u0103l\u021b\u0103minte Guban, produs emblematic al industriei locale din Timi\u0219oara.<\/p>\n","protected":false},"featured_media":4316,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4238","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4316"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4238"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4238"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4238"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}