Aceast\u0103 cutie metalic\u0103, av\u00e2nd dimensiunile de 14 \u00d7 4 \u00d7 4,2 cm, reprezint\u0103 un recipient original destinat pudrei pentru copii Nivea Baby, produs\u0103 de filiala Beiersdorf & Co. S.A.R. din Bra\u0219ov, reprezentanta local\u0103 a renumitei companii germane Beiersdorf.<\/p>\n
Realizat\u0103 din tabl\u0103 litografiat\u0103, cutia p\u0103streaz\u0103 intacte elementele vizuale emblematice ale m\u0103rcii: paleta cromatic\u0103 \u00een nuan\u021be de albastru \u00eenchis \u0219i crem, logoul NIVEA, precum \u0219i imaginea central\u0103 a unui copil blond, devenit\u0103 un veritabil simbol al purit\u0103\u021bii \u0219i inocen\u021bei \u00een comunicarea vizual\u0103 de la \u00eenceputul secolului al XX-lea.<\/p>\n
Recipientul, cu o form\u0103 vertical\u0103 \u0219i col\u021buri rotunjite, este prev\u0103zut \u00een partea superioar\u0103 cu un capac perforat, ceea ce indic\u0103 func\u021bia sa de distribuitor de pudr\u0103.<\/p>\n
Compozi\u021bia grafic\u0103, sobr\u0103 \u0219i eficient\u0103, exprim\u0103 valorile de igien\u0103, siguran\u021b\u0103 \u0219i \u00eengrijire matern\u0103, asociate \u00een mod tradi\u021bional produselor de toalet\u0103 destinate copiilor.<\/p>\n
Inscrip\u021bia \u201ePuder\u201d (\u201epudr\u0103\u201d) este amplasat\u0103 vizibil sub denumirea Nivea Baby, \u00een timp ce men\u021biunea \u201eBeiersdorf & Co. S.A.R. Bra\u0219ov\u201d atest\u0103 o produc\u021bie local\u0103 sub licen\u021b\u0103, dat\u00e2nd probabil din perioada interbelic\u0103 sau de la \u00eenceputul epocii comuniste.<\/p>\n
Acest obiect constituie un exemplu remarcabil de produs de larg consum, reunind at\u00e2t o valoare utilitar\u0103, c\u00e2t \u0219i una publicitar\u0103. El reflect\u0103 extinderea influen\u021bei marilor m\u0103rci europene \u00een Rom\u00e2nia, precum \u0219i adaptarea acestora la specificul pie\u021bei locale \u0219i la limbajul s\u0103u vizual.<\/p>\n
Ast\u0103zi, recipientul \u201eNivea Baby Puder\u201d reprezint\u0103 o pies\u0103 pre\u021bioas\u0103 a patrimoniului comercial \u0219i farmaceutic, ilustr\u00e2nd \u00eenceputurile moderniz\u0103rii produselor destinate \u00eengrijirii copiilor \u0219i estetica ambalajelor de epoc\u0103.<\/p>\n
Piesa prezint\u0103 interes at\u00e2t pentru colec\u021bionarii m\u0103rcilor istorice, c\u00e2t \u0219i pentru institu\u021biile muzeale dedicate istoriei igienei \u0219i cosmeticii din Europa Central\u0103 \u0219i de Est.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 cutie metalic\u0103, av\u00e2nd dimensiunile de 14 \u00d7 4 \u00d7 4,2 cm, reprezint\u0103 un recipient original destinat pudrei pentru copii Nivea Baby, produs\u0103 de filiala Beiersdorf & Co. S.A.R. din Bra\u0219ov, reprezentanta local\u0103 a renumitei companii germane Beiersdorf.<\/p>\n","protected":false},"featured_media":4315,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4237","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4315"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4237"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4237"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4237"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}