Aceast\u0103 cutie metalic\u0103 cilindric\u0103, cu dimensiunile de 13,5 \u00d7 5,5 cm, reprezint\u0103 un ambalaj original pentru Fosfocalicine, un tonic reconstituant comercializat \u00een Rom\u00e2nia \u00een prima jum\u0103tate a secolului al XX-lea.<\/p>\n
Produsul era distribuit de Farmacia N.R. Pan\u021bu din Giurgiu, constituind un exemplu al activit\u0103\u021bii unei farmacii locale dinamice, cu o prezen\u021b\u0103 comercial\u0103 bine conturat\u0103 la nivel regional.<\/p>\n
Realizat\u0103 din tabl\u0103 litografiat\u0103, cutia se remarc\u0103 prin culorile sale vii \u2014 galben intens \u0219i ro\u0219u \u2014 \u0219i prin inscrip\u021biile dispuse diagonal, \u00eentr-un stil Art D\u00e9co, care \u00eei confer\u0103 o identitate vizual\u0103 imediat recognoscibil\u0103.<\/p>\n
Textul imprimat eviden\u021biaz\u0103 rolul terapeutic atribuit produsului: acela de tonic reconstituant, destinat refacerii organismului \u00een cazuri de oboseal\u0103, anemie sau epuizare fizic\u0103 \u0219i nervoas\u0103.<\/p>\n
\u00cen pofida simplit\u0103\u021bii sale, ambalajul se dovede\u0219te deosebit de eficient din punct de vedere vizual. Dispunerea diagonal\u0103 a inscrip\u021biilor, caracterele tipografice robuste \u0219i contrastul cromatic sugereaz\u0103 energie, eficacitate \u0219i modernitate \u2014 calit\u0103\u021bi esen\u021biale pentru un produs farmaceutic destinat publicului larg.<\/p>\n
Fosfocalicine se \u00eenscrie \u00eentr-o categorie vast\u0103 de preparate farmaceutice \u0219i suplimente tonice, extrem de populare \u00een perioada interbelic\u0103, \u00eentr-o epoc\u0103 \u00een care grani\u021bele dintre farmacologie, publicitate \u0219i alimenta\u021bie deveneau tot mai pu\u021bin distincte.<\/p>\n
Acest tip de ambalaj nu avea doar rolul de a proteja con\u021binutul, ci contribuia \u00een mod decisiv la construirea identit\u0103\u021bii vizuale a m\u0103rcii, fiind adesea p\u0103strat \u0219i reutilizat dup\u0103 consumarea produsului, datorit\u0103 rezisten\u021bei materialului \u0219i formei sale practice.<\/p>\n
Ast\u0103zi, aceast\u0103 cutie de \u201eFosfocalicine \u2013 N.R. Pan\u021bu, Giurgiu\u201d constituie o pies\u0103 pre\u021bioas\u0103 a patrimoniului farmaceutic \u0219i publicitar rom\u00e2nesc, ilustr\u00e2nd at\u00e2t \u00eenceputurile afirm\u0103rii identit\u0103\u021bii comerciale a m\u0103rcilor locale din domeniul s\u0103n\u0103t\u0103\u021bii, c\u00e2t \u0219i estetica utilitar\u0103 a ambalajelor farmaceutice din perioada interbelic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 cutie metalic\u0103 cilindric\u0103, cu dimensiunile de 13,5 \u00d7 5,5 cm, reprezint\u0103 un ambalaj original pentru Fosfocalicine, un tonic reconstituant comercializat \u00een Rom\u00e2nia \u00een prima jum\u0103tate a secolului al XX-lea.<\/p>\n","protected":false},"featured_media":4314,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4236","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4314"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4236"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4236"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4236"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}