Panou publicitar de epoc\u0103, realizat din tabl\u0103 emailat\u0103 policrom\u0103, cu dimensiunile de 35,5 \u00d7 25 cm, apar\u021bin\u00e2nd renumitei Farmacii Thuringer din Bucure\u0219ti, situat\u0103 pe Bulevardul Elisabeta, nr. 34.<\/p>\n
Institu\u021bie de elit\u0103 a Capitalei \u00een perioada interbelic\u0103, farmacia, de\u021bin\u0103toare a prestigiosului titlu de Furnizor al Cur\u021bii Regale a Rom\u00e2niei, se remarca prin activitatea sa extins\u0103 \u00een domeniul chimico-farmaceutic: produse medicamentoase, substan\u021be farmaceutice, pansamente, ape minerale \u0219i alte preparate de specialitate.<\/p>\n
Realizat prin procedeul litografierii \u00een prestigioasele ateliere \u201eAlbina\u201d \u2013 Max Fischer & Co. din Gala\u021bi, panoul publicitar se distinge prin rafinamentul paletei cromatice \u0219i calitatea excep\u021bional\u0103 a imprim\u0103rii, caracteristici reprezentative pentru produc\u021biile publicitare de lux ale epocii.<\/p>\n
Aceast\u0103 pies\u0103 reflect\u0103 at\u00e2t prestigiul \u0219i \u00eenalta specializare a Farmaciei Thuringer, c\u00e2t \u0219i strategia de comunicare vizual\u0103 adoptat\u0103 de m\u0103rcile rom\u00e2ne\u0219ti ale vremii, \u00eentemeiat\u0103 pe credibilitate, elegan\u021b\u0103 \u0219i \u00eencrederea publicului.<\/p>\n
\u00centr-o epoc\u0103 \u00een care medicina modern\u0103 \u00ee\u0219i consolida structurile institu\u021bionale, asemenea reclame contribuiau \u00een mod activ la profesionalizarea imaginii serviciilor medicale din mediul urban, transform\u00e2nd publicitatea \u00eentr-un instrument de afirmare a competen\u021bei, seriozit\u0103\u021bii \u0219i prestigiului profesional.<\/p>\n","protected":false},"excerpt":{"rendered":"
Panou publicitar de epoc\u0103, realizat din tabl\u0103 emailat\u0103 policrom\u0103, cu dimensiunile de 35,5 \u00d7 25 cm, apar\u021bin\u00e2nd renumitei Farmacii Thuringer din Bucure\u0219ti, situat\u0103 pe Bulevardul Elisabeta, nr. 34.<\/p>\n","protected":false},"featured_media":4312,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4234","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4312"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4234"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4234"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4234"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}