Panou publicitar spectaculos, de dimensiuni impresionante (118 \u00d7 78 cm), realizat din tabl\u0103 emailat\u0103 policrom\u0103, dedicat renumitului supliment nutritiv elve\u021bian \u201eOvomaltine\u201d, produs de Dr. Wander \u0219i introdus pe pia\u021ba european\u0103 la \u00eenceputul secolului al XX-lea.<\/p>\n
Conceput ini\u021bial ca remediu \u00eempotriva malnutri\u021biei, Ovomaltine a fost adoptat rapid de sportivi, copii \u0219i convalescen\u021bi, devenind un aliment energizant apreciat \u00een gospod\u0103riile urbane.<\/p>\n
Panoul se remarc\u0103 prin paleta cromatic\u0103 vie, compozi\u021bia echilibrat\u0103 \u0219i mesajul publicitar direct, axat pe s\u0103n\u0103tate, vitalitate \u0219i rezisten\u021b\u0103 fizic\u0103.<\/p>\n
Grafica sa viguroas\u0103 \u0219i lizibil\u0103 ilustreaz\u0103 strategiile publicitare moderne prin care produsele cu destina\u021bie medical\u0103 sau dietetic\u0103 erau integrate \u00een universul vie\u021bii cotidiene, fiind prezentate drept simboluri ale unui stil de via\u021b\u0103 s\u0103n\u0103tos.<\/p>\n
Aceast\u0103 pies\u0103 de\u021bine o valoare patrimonial\u0103 deosebit\u0103, at\u00e2t prin formatul s\u0103u excep\u021bional \u0219i raritatea sa, c\u00e2t \u0219i prin contextul interna\u021bional \u00een care se \u00eenscrie: p\u0103trunderea \u0219i consolidarea unei prestigioase m\u0103rci elve\u021biene pe pia\u021ba rom\u00e2neasc\u0103 din perioada interbelic\u0103.<\/p>\n
Totodat\u0103, panoul reflect\u0103 adaptarea subtil\u0103 a mesajului publicitar la a\u0219tept\u0103rile consumatorilor rom\u00e2ni, \u00eentr-o epoc\u0103 \u00een care igiena, alimenta\u021bia echilibrat\u0103 \u0219i progresul domestic deveneau repere esen\u021biale ale modernit\u0103\u021bii.<\/p>\n","protected":false},"excerpt":{"rendered":"
Panou publicitar spectaculos, de dimensiuni impresionante (118 \u00d7 78 cm), realizat din tabl\u0103 emailat\u0103 policrom\u0103, dedicat renumitului supliment nutritiv elve\u021bian \u201eOvomaltine\u201d, produs de Dr. Wander \u0219i introdus pe pia\u021ba european\u0103 la \u00eenceputul secolului al XX-lea.<\/p>\n","protected":false},"featured_media":4310,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4233","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4310"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4233"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4233"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4233"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}