Panou publicitar din perioada interbelic\u0103, realizat din tabl\u0103 emailat\u0103, cu dimensiunile de 23 \u00d7 46 cm, produs la Fabrica Sole din Bra\u0219ov, pentru promovarea renumitei m\u0103rci germane Nivea, deja consacrat\u0103 pe pia\u021ba european\u0103 ca simbol al \u00eengrijirii personale.<\/p>\n
\u00cen perioada interbelic\u0103, fabrica din Bra\u0219ov a jucat un rol esen\u021bial \u00een distribuirea produselor Nivea pe pia\u021ba rom\u00e2neasc\u0103, contribuind totodat\u0103 la extinderea comercializ\u0103rii acestora c\u0103tre Orientul Apropiat \u0219i \u021b\u0103rile Europei de Est, datorit\u0103 unui raport excelent \u00eentre calitate \u0219i pre\u021b.<\/p>\n
Concep\u021bia grafic\u0103 a panoului este sobr\u0103 \u0219i lizibil\u0103, caracterizat\u0103 printr-o tipografie clar\u0103, logoul emblematic al m\u0103rcii \u0219i o compozi\u021bie echilibrat\u0103, reflect\u00e2nd coeren\u021ba identit\u0103\u021bii vizuale a unui brand cu recunoa\u0219tere interna\u021bional\u0103.<\/p>\n
Aceast\u0103 estetic\u0103 minimalist\u0103 transmite seriozitate, \u00eencredere \u0219i eficien\u021b\u0103, valori asociate m\u0103rcii Nivea \u00eenc\u0103 de la \u00eenceputul secolului al XX-lea.<\/p>\n
Piesa de\u021bine o dubl\u0103 valoare patrimonial\u0103 \u2014 at\u00e2t ca obiect publicitar de epoc\u0103, c\u00e2t \u0219i ca simbol al interna\u021bionaliz\u0103rii consumului \u00een Rom\u00e2nia Mare.<\/p>\n
Ea ilustreaz\u0103 modul \u00een care m\u0103rcile occidentale au reu\u0219it s\u0103 se adapteze particularit\u0103\u021bilor pie\u021bei urbane rom\u00e2ne\u0219ti, \u00eentr-un context caracterizat printr-o modernizare economic\u0103 \u0219i cultural\u0103 accelerat\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Panou publicitar din perioada interbelic\u0103, realizat din tabl\u0103 emailat\u0103, cu dimensiunile de 23 \u00d7 46 cm, produs la Fabrica Sole din Bra\u0219ov, pentru promovarea renumitei m\u0103rci germane Nivea, deja consacrat\u0103 pe pia\u021ba european\u0103 ca simbol al \u00eengrijirii personale.<\/p>\n","protected":false},"featured_media":4309,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4232","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4309"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4232"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4232"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4232"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}