Aceast\u0103 cutie metalic\u0103 rotund\u0103, cu dimensiunile de 15,5 \u00d7 15,5 \u00d7 6 cm, era destinat\u0103 ini\u021bial ambal\u0103rii halvalei extrafine, produse de o fabric\u0103 de ciocolat\u0103, bomboane \u0219i rahat din Oradea, ora\u0219 renumit pentru tradi\u021bia sa industrial\u0103 \u00een domeniul alimentar \u00een perioada interbelic\u0103.<\/p>\n
Realizat\u0103 din tabl\u0103 litografiat\u0103, \u00een nuan\u021be predominante de ro\u0219u \u0219i albastru, cutia se remarc\u0103 printr-o grafic\u0103 simpl\u0103, dar sugestiv\u0103. Pe capac este reprezentat un vapor cu aburi, \u00eencadrat de un chenar decorativ, evoc\u00e2nd, probabil, teme precum comer\u021bul interna\u021bional, progresul \u0219i modernitatea.<\/p>\n
Inscrip\u021bia aurie de pe marginea cutiei \u2014 \u201eChocolat, Bonbons et Rahat\u201d \u2014 eviden\u021biaz\u0103 diversitatea produselor oferite de fabric\u0103 \u0219i consolideaz\u0103 imaginea unei \u00eentreprinderi rafinate, orientate at\u00e2t c\u0103tre pia\u021ba intern\u0103, c\u00e2t \u0219i, posibil, c\u0103tre export.<\/p>\n
Dimensiunile generoase ale cutiei sugereaz\u0103 c\u0103 aceasta era destinat\u0103 consumului familial, fiind conceput\u0103, totodat\u0103, pentru reutilizare \u00een gospod\u0103rie, practic\u0103 frecvent \u00eent\u00e2lnit\u0103 \u00een epoc\u0103.<\/p>\n
Designul sobru, dar eficient, reflect\u0103 spiritul industriilor locale din Rom\u00e2nia Mare a anilor 1920\u20131930, care acordau o importan\u021b\u0103 tot mai mare prezent\u0103rii vizuale \u0219i identit\u0103\u021bii de marc\u0103 pentru a se impune pe o pia\u021b\u0103 din ce \u00een ce mai competitiv\u0103.<\/p>\n
Aceast\u0103 cutie se \u00eenscrie astfel \u00een categoria obiectelor publicitare cu func\u021bie utilitar\u0103, devenind, odat\u0103 cu trecerea timpului, o pre\u021bioas\u0103 m\u0103rturie material\u0103 a dezvolt\u0103rii industriei alimentare rom\u00e2ne\u0219ti de la \u00eenceputul secolului al XX-lea.<\/p>\n
Ast\u0103zi, piesa prezint\u0103 un interes deosebit pentru colec\u021bionarii de ambalaje istorice, dar \u0219i pentru cercet\u0103torii preocupa\u021bi de istoria consumului, identitatea regional\u0103 a produselor \u0219i estetica grafic\u0103 a m\u0103rcilor comerciale din perioada interbelic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 cutie metalic\u0103 rotund\u0103, cu dimensiunile de 15,5 \u00d7 15,5 \u00d7 6 cm, era destinat\u0103 ini\u021bial ambal\u0103rii halvalei extrafine, produse de o fabric\u0103 de ciocolat\u0103, bomboane \u0219i rahat din Oradea, ora\u0219 renumit pentru tradi\u021bia sa industrial\u0103 \u00een domeniul alimentar \u00een perioada interbelic\u0103.<\/p>\n","protected":false},"featured_media":4307,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4230","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4307"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4230"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4230"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4230"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}