Aceast\u0103 impun\u0103toare cutie metalic\u0103 emailat\u0103, cu dimensiunile de 23 \u00d7 24 \u00d7 53,5 cm, reprezint\u0103 un recipient original destinat depozit\u0103rii \u0219i transportului c\u00e2rna\u021bilor artizanali, produs emblematic al renumitei M\u0103cel\u0103rii \u0219i Mezel\u0103rii \u201eFra\u021bii Peter\u201d din Sibiu.<\/p>\n
Realizat\u0103 din tabl\u0103 emailat\u0103 \u0219i inscrip\u021bionat\u0103 cu grij\u0103 \u00een dou\u0103 limbi \u2014 rom\u00e2n\u0103 \u0219i german\u0103 \u2014, piesa constituie o m\u0103rturie a diversit\u0103\u021bii culturale \u0219i a dinamismului economic al ora\u0219ului Sibiu (Hermannstadt) \u00een perioada interbelic\u0103.<\/p>\n
Fondul galben intens, inscrip\u021biile ro\u0219ii stilizate \u0219i dispunerea vertical\u0103 a textului transform\u0103 acest obiect \u00een mult mai mult dec\u00e2t un simplu ambalaj comercial: este vorba despre un veritabil suport publicitar mobil, conceput pentru a atrage privirea \u0219i pentru a consolida identitatea vizual\u0103 a m\u0103rcii.<\/p>\n
Inscrip\u021bia german\u0103 \u201eFleisch & Selchwaren\u201d indic\u0103 comercializarea c\u0103rnii proaspete \u0219i a produselor din carne afumat\u0103, \u00een conformitate cu tradi\u021bia gastronomic\u0103 german\u0103, profund \u00eenr\u0103d\u0103cinat\u0103 \u00een regiunea Transilvaniei.<\/p>\n
Fabricat\u0103, cel mai probabil, \u00een prima jum\u0103tate a secolului al XX-lea, cutia \u00eendeplinea \u0219i o important\u0103 func\u021bie utilitar\u0103. Forma sa alungit\u0103 \u0219i m\u00e2nerul metalic amplasat \u00een partea superioar\u0103 sugereaz\u0103 o utilizare adaptat\u0103 transportului vertical al c\u00e2rna\u021bilor, cu respectarea normelor de igien\u0103 ale epocii.<\/p>\n
Datorit\u0103 emailului, inscrip\u021biile \u0219i-au p\u0103strat o lizibilitate surprinz\u0103toare, conserv\u00e2ndu-\u0219i \u00eentreaga for\u021b\u0103 grafic\u0103 \u00een pofida uzurii provocate de trecerea timpului.<\/p>\n
Ast\u0103zi, aceast\u0103 cutie pentru c\u00e2rna\u021bi, purt\u00e2nd marca \u201eFra\u021bii Peter \u2013 Sibiu\u201d, este considerat\u0103 o pies\u0103 absolut unic\u0103, de\u021bin\u00e2nd o valoare excep\u021bional\u0103 \u00een cadrul patrimoniului gastronomic \u0219i comercial rom\u00e2nesc.<\/p>\n
Ea \u00eentruchipeaz\u0103, deopotriv\u0103, m\u0103iestria me\u0219te\u0219ug\u0103reasc\u0103 local\u0103, identitatea culinar\u0103 transilv\u0103nean\u0103 \u0219i estetica industrial\u0103 a Europei Centrale moderne.<\/p>\n
O raritate absolut excep\u021bional\u0103, aceast\u0103 pies\u0103 reprezint\u0103 un reper major \u00een istoria obiectelor publicitare din domeniul alimentar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 impun\u0103toare cutie metalic\u0103 emailat\u0103, cu dimensiunile de 23 \u00d7 24 \u00d7 53,5 cm, reprezint\u0103 un recipient original destinat depozit\u0103rii \u0219i transportului c\u00e2rna\u021bilor artizanali, produs emblematic al renumitei M\u0103cel\u0103rii \u0219i Mezel\u0103rii \u201eFra\u021bii Peter\u201d din Sibiu.<\/p>\n","protected":false},"featured_media":4303,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4228","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4303"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4228"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4228"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4228"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}