Panou publicitar din perioada interbelic\u0103, realizat din tabl\u0103 emailat\u0103 policrom\u0103, cu dimensiunile de 24,6 \u00d7 35 cm, produs la Bucure\u0219ti \u00een jurul anilor 1930\u20131940.<\/p>\n
Aceast\u0103 remarcabil\u0103 pies\u0103 publicitar\u0103 promoveaz\u0103 marca Berindei, una dintre cele mai prestigioase \u00eentreprinderi rom\u00e2ne\u0219ti din industria produselor de cofet\u0103rie \u00een perioada interbelic\u0103. Fabrica Berindei s-a remarcat pe pia\u021ba na\u021bional\u0103 prin calitatea superioar\u0103 a produselor sale \u2014 ciocolat\u0103 rafinat\u0103, cacao aromat\u0103, bomboane de tip englezesc \u0219i drajeuri \u2014, aliniindu-se cu succes standardelor europene de gust \u0219i rafinament.<\/p>\n
Compozi\u021bia grafic\u0103 a panoului este conceput\u0103 pentru a produce un impact vizual puternic \u0219i pentru a exercita o deosebit\u0103 atrac\u021bie decorativ\u0103, fiind destinat\u0103 expunerii \u00een spa\u021bii publice intens frecventate, precum magazinele, cofet\u0103riile sau vitrinele comerciale. Textul, redactat exclusiv \u00een limba rom\u00e2n\u0103, se integreaz\u0103 armonios \u00eentr-un design modern, caracterizat prin elemente tipografice expresive, reprezentative pentru tendin\u021bele vizuale ale epocii.<\/p>\n
Acest exemplar, extrem de rar p\u0103strat p\u00e2n\u0103 \u00een zilele noastre, de\u021bine o valoare documentar\u0103 remarcabil\u0103. El constituie o m\u0103rturie elocvent\u0103 a esteticii publicitare rom\u00e2ne\u0219ti din perioada Rom\u00e2niei Mari \u0219i a modului \u00een care identitatea vizual\u0103 a unei m\u0103rci autohtone putea rivaliza, prin stil \u0219i expresivitate, cu modelele occidentale.<\/p>\n
Totodat\u0103, panoul reflect\u0103 aspira\u021biile modernizatoare ale societ\u0103\u021bii interbelice \u0219i rolul esen\u021bial al imaginii \u00een construirea prestigiului comercial \u0219i a valorii simbolice a unei m\u0103rci.<\/p>\n","protected":false},"excerpt":{"rendered":"
Panou publicitar din perioada interbelic\u0103, realizat din tabl\u0103 emailat\u0103 policrom\u0103, cu dimensiunile de 24,6 \u00d7 35 cm, produs la Bucure\u0219ti \u00een jurul anilor 1930\u20131940.<\/p>\n","protected":false},"featured_media":4300,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4225","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4300"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4225"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4225"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4225"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}