Cutie metalic\u0103 de form\u0103 cubic\u0103, av\u00e2nd dimensiunile de 7,5 \u00d7 7,5 \u00d7 7,5 cm, destinat\u0103 p\u0103str\u0103rii plantelor pentru infuzii, produs\u0103 \u0219i comercializat\u0103 de celebra marc\u0103 britanic\u0103 Lipton\u2019s Tea \u00een perioada 1923\u20131924. Fabricat\u0103 la Londra, aceast\u0103 pies\u0103 constituie un exemplu timpuriu de ambalaj de marc\u0103, deopotriv\u0103 compact \u0219i decorativ, conceput pentru a conserva aroma produsului \u0219i, \u00een acela\u0219i timp, pentru a asigura identificarea sa vizual\u0103 rapid\u0103 \u00een spa\u021biile comerciale.<\/p>\n
Cutia ilustreaz\u0103 standardele \u00eenalte ale designului comercial britanic din epoc\u0103, atunci c\u00e2nd estetica obiectului utilitar era str\u00e2ns legat\u0103 de imaginea m\u0103rcii \u0219i de fidelizarea consumatorului. Suprafe\u021bele sale sunt decorate cu inscrip\u021bii elegante \u0219i elemente grafice minimaliste, caracteristice stilului sobru, dar rafinat, al produselor Lipton.<\/p>\n
Aceast\u0103 pies\u0103 de\u021bine o valoare documentar\u0103 aparte, ilustr\u00e2nd modernizarea ambalajelor alimentare \u0219i r\u0103sp\u00e2ndirea m\u0103rcilor interna\u021bionale pe pie\u021bele europene, inclusiv \u00een Rom\u00e2nia.<\/p>\n
Ea constituie o m\u0103rturie a culturii comerciale anglo-saxone \u0219i a \u00eenceputurilor globaliz\u0103rii m\u0103rcilor alimentare \u00een secolul al XX-lea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cutie metalic\u0103 de form\u0103 cubic\u0103, av\u00e2nd dimensiunile de 7,5 \u00d7 7,5 \u00d7 7,5 cm, destinat\u0103 p\u0103str\u0103rii plantelor pentru infuzii, produs\u0103 \u0219i comercializat\u0103 de celebra marc\u0103 britanic\u0103 Lipton\u2019s Tea \u00een perioada 1923\u20131924. Fabricat\u0103 la Londra, aceast\u0103 pies\u0103 constituie un exemplu timpuriu de ambalaj de marc\u0103, deopotriv\u0103 compact \u0219i decorativ, conceput pentru a conserva aroma produsului \u0219i, \u00een acela\u0219i timp, pentru a asigura identificarea sa vizual\u0103 rapid\u0103 \u00een spa\u021biile comerciale.<\/p>\n","protected":false},"featured_media":4282,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4211","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4282"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4211"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4211"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4211"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}