Aceast\u0103 cutie metalic\u0103, av\u00e2nd dimensiunile de 9,5 \u00d7 8 \u00d7 12 cm, este destinat\u0103 p\u0103str\u0103rii plantelor pentru infuzii provenite din Extremul Orient. Ea poart\u0103 inscrip\u021bia evocatoare \u0219i stilizat\u0103 \u201eKarnaval\u201d, denumire care sugereaz\u0103 imediat mister, exotism \u0219i efervescen\u021b\u0103 senzorial\u0103. Forma sa bombat\u0103, amintind de un mic cuf\u0103r sau de o caset\u0103 pre\u021bioas\u0103, \u00eembinat\u0103 cu o grafic\u0103 \u00eendr\u0103znea\u021b\u0103 \u0219i teatral\u0103, transform\u0103 obiectul \u00eentr-o pies\u0103 cu o puternic\u0103 expresivitate vizual\u0103 \u0219i simbolic\u0103.<\/p>\n
Fondul negru profund, eviden\u021biat de litere ro\u0219ii stilizate \u0219i ornamentat cu o figur\u0103 feminin\u0103 mascat\u0103 \u2014 inspirat\u0103, poate, din teatrul asiatic sau din universul cabaretului oriental \u2014 creeaz\u0103 o atmosfer\u0103 de spectacol \u0219i rafinament. Stilul grafic al cutiei, pronun\u021bat modernist, se apropie de estetica Art D\u00e9co t\u00e2rzie, \u00eembog\u0103\u021bit\u0103 cu influen\u021be orientale stilizate \u0219i motive scenografice.<\/p>\n
Denumirea \u201eKarnaval\u201d, redat\u0103 printr-o tipografie dramatic\u0103, evoc\u0103 universul s\u0103rb\u0103torii, al magiei \u0219i al evad\u0103rii \u2014 tr\u0103s\u0103turi pe care produc\u0103torul dorea, probabil, s\u0103 le asocieze experien\u021bei savur\u0103rii ceaiului. Ambalajul devine astfel un suport narativ: nu mai este vorba doar despre p\u0103strarea unui produs, ci despre invita\u021bia la o c\u0103l\u0103torie senzorial\u0103 \u0219i cultural\u0103.<\/p>\n
Aceast\u0103 cutie \u00eendeplinea, a\u0219adar, o dubl\u0103 func\u021bie: pe de o parte, asigura conservarea corespunz\u0103toare a plantelor pentru ceai, iar pe de alt\u0103 parte, constituia un puternic instrument publicitar, atr\u0103g\u00e2nd aten\u021bia consumatorului prin estetica sa aparte. Ea ilustreaz\u0103 perfect modul \u00een care imaginarul oriental a fost valorificat \u00een strategiile de marketing europene din prima jum\u0103tate a secolului al XX-lea.<\/p>\n
Ast\u0103zi, aceast\u0103 pies\u0103 rar\u0103 \u0219i rafinat\u0103 este considerat\u0103 o m\u0103rturie pre\u021bioas\u0103 a patrimoniului publicitar interna\u021bional, situat\u0103 la intersec\u021bia dintre design, comer\u021b \u0219i fascina\u021bia occidental\u0103 pentru Orient.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 cutie metalic\u0103, av\u00e2nd dimensiunile de 9,5 \u00d7 8 \u00d7 12 cm, este destinat\u0103 p\u0103str\u0103rii plantelor pentru infuzii provenite din Extremul Orient. Ea poart\u0103 inscrip\u021bia evocatoare \u0219i stilizat\u0103 \u201eKarnaval\u201d, denumire care sugereaz\u0103 imediat mister, exotism \u0219i efervescen\u021b\u0103 senzorial\u0103. Forma sa bombat\u0103, amintind de un mic cuf\u0103r sau de o caset\u0103 pre\u021bioas\u0103, \u00eembinat\u0103 cu o grafic\u0103 \u00eendr\u0103znea\u021b\u0103 \u0219i teatral\u0103, transform\u0103 obiectul \u00eentr-o pies\u0103 cu o puternic\u0103 expresivitate vizual\u0103 \u0219i simbolic\u0103.<\/p>\n","protected":false},"featured_media":4276,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4205","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4276"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4205"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4205"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4205"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}