Reclam\u0103 publicitar\u0103 din perioada interbelic\u0103, realizat\u0103 din tabl\u0103 emailat\u0103, cu dimensiunile de 20 \u00d7 30 cm, destinat\u0103 promov\u0103rii berii produse de celebra fabric\u0103 Bragadiru, una dintre cele mai importante unit\u0103\u021bi de produc\u021bie a b\u0103uturilor alcoolice din Rom\u00e2nia.<\/p>\n
\u00cenfiin\u021bat\u0103 la sf\u00e2r\u0219itul secolului al XIX-lea de antreprenorul Dumitru Marinescu, pe terenul unei foste podgorii care apar\u021binuse boieroaicei Marghioli\u021ba Arionoaia, fabrica de bere a cunoscut o dezvoltare rapid\u0103 \u00eencep\u00e2nd cu anul 1890, remarc\u00e2ndu-se prin instala\u021biile sale moderne \u0219i prin calitatea constant\u0103 a produc\u021biei.<\/p>\n
Textul publicitar adopt\u0103 un ton entuziast \u0219i persuasiv, caracteristic epocii, utiliz\u00e2nd superlative precum \u201ecea mai bun\u0103, cea mai gustoas\u0103, cea mai s\u0103n\u0103toas\u0103\u201d, pentru a c\u00e2\u0219tiga \u0219i fideliza consumatorii.<\/p>\n
Compozi\u021bia grafic\u0103, deopotriv\u0103 simpl\u0103 \u0219i expresiv\u0103, reflect\u0103 m\u00e2ndria produc\u0103torului autohton \u0219i \u00eencrederea \u00eentr-un produs na\u021bional, \u00eentr-un context \u00een care identitatea na\u021bional\u0103 \u0219i excelen\u021ba industrial\u0103 se \u00eent\u00e2lneau \u00een peisajul vizual urban.<\/p>\n
Ast\u0103zi, acest panou reprezint\u0103 o m\u0103rturie autentic\u0103 a promov\u0103rii berii rom\u00e2ne\u0219ti \u00een perioada interbelic\u0103 \u0219i a modului \u00een care m\u0103rcile locale \u00ee\u0219i construiau imaginea \u0219i mesajul publicitar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reclam\u0103 publicitar\u0103 din perioada interbelic\u0103, realizat\u0103 din tabl\u0103 emailat\u0103, cu dimensiunile de 20 \u00d7 30 cm, destinat\u0103 promov\u0103rii berii produse de celebra fabric\u0103 Bragadiru, una dintre cele mai importante unit\u0103\u021bi de produc\u021bie a b\u0103uturilor alcoolice din Rom\u00e2nia.<\/p>\n","protected":false},"featured_media":4273,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4202","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4273"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4202"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4202"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4202"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}