Aceast\u0103 cutie metalic\u0103 pentru cafea, cu dimensiunile de 15 \u00d7 8 \u00d7 8 cm, apar\u021bine m\u0103rcii \u201eCaf\u00e9 Ideal\u201d, produs\u0103 de firma D. Danielian din Bucure\u0219ti, cunoscut\u0103 \u00een epoc\u0103 drept Furnizor al Cur\u021bii Regale a Rom\u00e2niei. Realizat\u0103 din tabl\u0103 litografiat\u0103, cutia se remarc\u0103 prin rafinamentul s\u0103u \u0219i printr-un design caracteristic publicit\u0103\u021bii de lux din perioada interbelic\u0103. Fondul predominant albastru-marin, pus \u00een valoare de linii decorative aurii, \u00eencadreaz\u0103 o scen\u0103 central\u0103 captivant\u0103: o dansatoare oriental\u0103, \u00eembr\u0103cat\u0103 \u00een ro\u0219u aprins, evoc\u00e2nd exotismul \u0219i misterul cafelei de origine oriental\u0103. \u00cen fundal se contureaz\u0103 siluetele stilizate ale unor minarete \u0219i cupole, inspirate, probabil, de arhitectura ora\u0219ului Constantinopol.<\/p>\n
Inscrip\u021biile \u201eCaf\u00e9 Ideal \u2013 Danielian \u2013 Bucure\u0219ti\u201d, precum \u0219i men\u021biunea \u201eFurnizor al Cur\u021bii Regale\u201d, accentueaz\u0103 prestigiul produsului, suger\u00e2nd at\u00e2t o calitate superioar\u0103, c\u00e2t \u0219i o recunoa\u0219tere oficial\u0103. Aceast\u0103 cutie ilustreaz\u0103 perfect tendin\u021ba epocii de a \u00eembina exotismul provenien\u021bei cu modernitatea urban\u0103 \u0219i cu o anumit\u0103 noble\u021be a statutului social. Prezen\u021ba dansatoarei \u00eentr-un decor nocturn \u00eenstelat dezv\u0103luie o estetic\u0103 seduc\u0103toare, menit\u0103 s\u0103 atrag\u0103 aten\u021bia unei clientele rafinate \u0219i cosmopolite.<\/p>\n
Dincolo de func\u021bia sa de conservare a cafelei, ambalajul \u00eendeplinea un rol publicitar bine definit. Prin forma sa \u00eenalt\u0103 \u0219i zvelt\u0103, cutia se impunea vizual pe rafturile b\u0103c\u0103niilor de lux sau \u00een vitrinele cafenelelor elegante. Este foarte probabil ca acest ambalaj s\u0103 fi apar\u021binut unei game de produse de calitate superioar\u0103, iar grafica sa rafinat\u0103 s\u0103 fi fost conceput\u0103 de un ilustrator profesionist, colaborator al atelierului Danielian.<\/p>\n
Ast\u0103zi, cutia \u201eCaf\u00e9 Ideal\u201d constituie o pies\u0103 excep\u021bional\u0103 a patrimoniului publicitar rom\u00e2nesc: un exemplu remarcabil de design grafic \u0219i simbolistic\u0103 interbelic\u0103. Raritatea sa, dublat\u0103 de men\u021biunea regal\u0103, o transform\u0103 \u00eentr-un obiect de colec\u021bie deosebit de c\u0103utat, at\u00e2t pentru valoarea artistic\u0103, c\u00e2t \u0219i pentru importan\u021ba documentar\u0103 \u00een istoria consumului de cafea din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 cutie metalic\u0103 pentru cafea, cu dimensiunile de 15 \u00d7 8 \u00d7 8 cm, apar\u021bine m\u0103rcii \u201eCaf\u00e9 Ideal\u201d, produs\u0103 de firma D. Danielian din Bucure\u0219ti, cunoscut\u0103 \u00een epoc\u0103 drept Furnizor al Cur\u021bii Regale a Rom\u00e2niei. Realizat\u0103 din tabl\u0103 litografiat\u0103, cutia se remarc\u0103 prin rafinamentul s\u0103u \u0219i printr-un design caracteristic publicit\u0103\u021bii de lux din perioada interbelic\u0103. Fondul predominant albastru-marin, pus \u00een valoare de linii decorative aurii, \u00eencadreaz\u0103 o scen\u0103 central\u0103 captivant\u0103: o dansatoare oriental\u0103, \u00eembr\u0103cat\u0103 \u00een ro\u0219u aprins, evoc\u00e2nd exotismul \u0219i misterul cafelei de origine oriental\u0103. \u00cen fundal se contureaz\u0103 siluetele stilizate ale unor minarete \u0219i cupole, inspirate, probabil, de arhitectura ora\u0219ului Constantinopol.<\/p>\n","protected":false},"featured_media":4270,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4201","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4270"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4201"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4201"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4201"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}