Aceast\u0103 cutie metalic\u0103 dreptunghiular\u0103, cu dimensiunile de 18,5 \u00d7 12 \u00d7 5 cm, a fost utilizat\u0103 pentru ambalarea adaosului pe baz\u0103 de cicoare selec\u021bionat\u0103, comercializat sub marca Franck \u0219i produs de Heinrich Franck S\u00f6hne S.A.R., la Bucure\u0219ti \u0219i Bra\u0219ov. Realizat\u0103 din tabl\u0103 litografiat\u0103, \u00een nuan\u021be sobre de albastru \u0219i maro, cutia poart\u0103 inscrip\u021bia central\u0103 \u201eFranck\u201d, \u00eenso\u021bit\u0103 de emblema r\u00e2\u0219ni\u021bei de cafea \u2014 simbol vizual reprezentativ al companiei.<\/p>\n
Cicoarea pr\u0103jit\u0103 Franck, larg r\u0103sp\u00e2ndit\u0103 \u00een \u00eentreaga Europ\u0103 Central\u0103 \u0219i de Est, era promovat\u0103 drept o alternativ\u0103 s\u0103n\u0103toas\u0103 \u0219i economic\u0103 la cafeaua natural\u0103. Produsul, rezultat al unei experien\u021be de fabrica\u021bie riguroase \u0219i al unui proces exigent de selec\u021bie, se adresa unei clientele urbane preocupate de gust, calitate \u0219i modera\u021bie \u00een consumul de cofein\u0103.<\/p>\n
Estetica acestei cutii \u00eembin\u0103 simplitatea industrial\u0103 cu eficien\u021ba vizual\u0103. Inscrip\u021biile realizate cu caractere clare, liniile drepte \u0219i dispunerea geometric\u0103 a elementelor evoc\u0103 rigoarea germanic\u0103 \u0219i func\u021bionalitatea modern\u0103. Totodat\u0103, cutia era conceput\u0103 pentru a putea fi reutilizat\u0103, devenind astfel un obiect obi\u0219nuit \u00een buc\u0103t\u0103riile gospod\u0103riilor rom\u00e2ne\u0219ti de la \u00eenceputul secolului al XX-lea.<\/p>\n
Ast\u0103zi, aceast\u0103 cutie Franck reprezint\u0103 o pies\u0103 pre\u021bioas\u0103 a patrimoniului industrial \u0219i publicitar rom\u00e2nesc. Ea constituie o m\u0103rturie a r\u0103sp\u00e2ndirii produselor alimentare standardizate, a dezvolt\u0103rii ambalajelor metalice \u00een perioada interbelic\u0103, precum \u0219i a evolu\u021biei obiceiurilor de consum \u00een societ\u0103\u021bile Europei de Est.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceast\u0103 cutie metalic\u0103 dreptunghiular\u0103, cu dimensiunile de 18,5 \u00d7 12 \u00d7 5 cm, a fost utilizat\u0103 pentru ambalarea adaosului pe baz\u0103 de cicoare selec\u021bionat\u0103, comercializat sub marca Franck \u0219i produs de Heinrich Franck S\u00f6hne S.A.R., la Bucure\u0219ti \u0219i Bra\u0219ov. Realizat\u0103 din tabl\u0103 litografiat\u0103, \u00een nuan\u021be sobre de albastru \u0219i maro, cutia poart\u0103 inscrip\u021bia central\u0103 \u201eFranck\u201d, \u00eenso\u021bit\u0103 de emblema r\u00e2\u0219ni\u021bei de cafea \u2014 simbol vizual reprezentativ al companiei.<\/p>\n","protected":false},"featured_media":4268,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4199","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4268"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4199"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4199"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4199"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}