Cutie metalic\u0103 publicitar\u0103 cu influen\u021be orientaliste<\/p>\n
Dimensiuni: 9,5 \u00d7 11,5 \u00d7 17,5 cm Produc\u0103tor: Fabrica Grierul \u2013 Gala\u021bi Distribuitor: Toma C. Mihalcea \u2013 Ploie\u0219ti<\/p>\n
Aceast\u0103 cutie din metal pictat, de form\u0103 vertical\u0103, reprezint\u0103 o adev\u0103rat\u0103 bijuterie vizual\u0103 a esteticii publicitare din primele decenii ale secolului al XX-lea. Ilustra\u021bia de pe fa\u021ba principal\u0103 \u00eenf\u0103\u021bi\u0219eaz\u0103 un salon oriental bogat decorat, cu personaje \u00eembr\u0103cate \u00een costume tradi\u021bionale turce\u0219ti, savur\u00e2nd cafeaua \u00eentr-o atmosfer\u0103 intim\u0103 \u0219i rafinat\u0103. Inscrip\u021bia \u00een limba francez\u0103 \u2013 \u201eFabrique de Caf\u00e9 Turc Aromatique \u2013 Importation Directe \u2013 La Arab\u201d \u2013 accentueaz\u0103 imaginarul exotic asociat produsului.<\/p>\n
Fabricat\u0103 la Gala\u021bi de Fabrica Grierul \u0219i comercializat\u0103 de Toma C. Mihalcea din Ploie\u0219ti, aceast\u0103 cutie ilustreaz\u0103 o \u00eembinare subtil\u0103 \u00eentre tradi\u021bia oriental\u0103 \u0219i strategia comercial\u0103 modern\u0103. Utilizarea limbii franceze \u00een concep\u021bia grafic\u0103 urm\u0103rea s\u0103 plaseze produsul \u00eentr-un registru al luxului \u0219i al elegan\u021bei cosmopolite, atr\u0103g\u00e2nd burghezia urban\u0103.<\/p>\n
Ca obiect de patrimoniu, aceast\u0103 cutie este pre\u021bioas\u0103 nu doar prin valoarea sa grafic\u0103, ci \u0219i ca m\u0103rturie material\u0103 a unei epoci \u00een care cafeaua reprezenta un ritual social \u00eenc\u0103rcat de simboluri culturale, situat la confluen\u021ba dintre Orient \u0219i Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"
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