Reclam\u0103 publicitar\u0103 din perioada interbelic\u0103, realizat\u0103 pe tabl\u0103 pictat\u0103 \u0219i emailat\u0103, cu dimensiunile de 60 \u00d7 22 cm, destinat\u0103 promov\u0103rii cotidianului Diminea\u021ba, unul dintre cele mai influente ziare de centru-st\u00e2nga din Rom\u00e2nia Mare.<\/p>\n
Publica\u021bia a fost lansat\u0103 la 2 februarie 1904, sub titlul Adev\u0115rul de diminea\u021ba, la ini\u021biativa celebrului jurnalist Constantin Mille, \u00een cadrul trustului editorial Adev\u0115rul. La 16 noiembrie, \u00een acela\u0219i an, ziarul a adoptat denumirea Diminea\u021ba, p\u0103str\u00e2ndu-\u0219i orientarea editorial\u0103 concentrat\u0103 asupra actualit\u0103\u021bii sociale, politice \u0219i economice.<\/p>\n
Panoul publicitar, de dimensiuni medii \u0219i alc\u0103tuit predominant din text, transmite \u00eentr-o manier\u0103 direct\u0103 \u0219i percutant\u0103 mesajul campaniei: \u201eCiti\u021bi Diminea\u021ba \u2013 Cel mai mare ziar de informa\u021bie\u201d.<\/p>\n
Designul, sobru \u0219i func\u021bional, se bazeaz\u0103 pe un contrast vizual pronun\u021bat \u0219i pe o tipografie lizibil\u0103, conceput\u0103 pentru a atrage aten\u021bia \u00een spa\u021biul urban animat. Aceast\u0103 strategie vizual\u0103 reflect\u0103 dorin\u021ba publica\u021biei de a-\u0219i consolida autoritatea \u0219i vizibilitatea \u00een r\u00e2ndul cititorilor din mediul urban, \u00eentr-un context mediatic caracterizat de o concuren\u021b\u0103 intens\u0103 \u00eentre presa de opinie, publica\u021biile ilustrate \u0219i ziarele de informa\u021bie general\u0103.<\/p>\n
Aceast\u0103 pies\u0103 publicitar\u0103 se num\u0103r\u0103 printre rarele exemple p\u0103strate de afi\u0219aj urban dedicat presei scrise din perioada interbelic\u0103, ilustr\u00e2nd modul \u00een care publica\u021biile \u00ee\u0219i afirmau identitatea vizual\u0103 \u0219i rolul \u00een formarea opiniei publice.<\/p>\n
Panoul se distinge at\u00e2t prin valoarea sa documentar\u0103, c\u00e2t \u0219i prin relevan\u021ba deosebit\u0103 pentru istoria comunic\u0103rii vizuale \u0219i a jurnalismului rom\u00e2nesc din prima jum\u0103tate a secolului al XX-lea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Reclam\u0103 publicitar\u0103 din perioada interbelic\u0103, realizat\u0103 pe tabl\u0103 pictat\u0103 \u0219i emailat\u0103, cu dimensiunile de 60 \u00d7 22 cm, destinat\u0103 promov\u0103rii cotidianului Diminea\u021ba, unul dintre cele mai influente ziare de centru-st\u00e2nga din Rom\u00e2nia Mare.<\/p>\n","protected":false},"featured_media":4264,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-4195","product","type-product","status-publish","has-post-thumbnail","product_cat-reclame","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product\/4195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=\/wp\/v2\/media\/4264"}],"wp:attachment":[{"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4195"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=4195"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=4195"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/galeriaanonymus.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=4195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}